lead generation

Critical Success and Failure Factors of ERP Implementations: A Market Perspective–Continued

ERP Business Functions
The Enterprise Resource Planning (ERP) system is a unified set of programs and applications that provides support for core organizational activities such as supplychain, operations, manufacturing, distribution, finance and accounting, sales and marketing and human resources (Prasad Bingi, 1999). In a nutshell, an ERP systemhelps the different corporate functions of the organization share [...]

Importance of Brand in Software Selling

The Brand of a software that surfaces above others has to be backed up with success in delivering its promises and the expectations that are set to the customers.
The word ‘ERP’ forces us to recall brands like SAP, Oracle, SAP, Microsoft (which has done a wonderful job in positioning its ERP to SMEs), SAGE, and [...]

3 Steps to Writing a Good White Paper

White papers are an effective medium that educate and inform and, most importantly, influence a prospective customer in decision making and implementing solutions. It is a document used to highlight business or industry specific issues or introduce technology innovations and products.
This paper will guide you to develop effective white papers though three simple steps.
Step1- Identify [...]

Website- A lead generation tool

Research has indicated that search for any business software products or services starts over the Internet. Though there are other sources of information like newspapers, advertisements, magazines and bulletins, the internet is fast emerging as the primary channel for research by Software Buyers and a tool for software vendors to reach out to potential buyers.
Marketers [...]

Social Media and Lead Generation.

Lead Generation is often understood as a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services.

The lead generation mechanism, and marketing a product have taken a significant change in this new era, as Interest in social media marketing is surging, several [...]